AI Insights · Timothy · January 2023
Top 5 Wellness Apps on iOS in Australia Q4 2022
Discover the performance trends of the top 5 wellness apps on iOS in Australia during Q4 2022, including weekly downloads, revenue, and active users.
In Q4 2022, the top 5 wellness apps on iOS in Australia showcased varying trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
Calm experienced a steady weekly revenue, starting at approximately $62.7K and peaking at around $67.3K in mid-October. Weekly downloads fluctuated, starting at 2.6K and ending the quarter with a notable increase to 3.5K. Active users remained relatively stable, with a slight increase towards the end of the quarter, reaching approximately 54.8K in the last week of December.
Headspace: Sleep & Meditation saw weekly revenue vary, beginning at $47.7K and peaking at $55.2K towards the end of October. Downloads had an initial boost from 1.8K to 2.7K in mid-October but gradually declined to 1.4K by mid-December before rising to 1.8K in the final week. Active users fluctuated mildly, ending the quarter on a high note with 26.3K users.
Sleep Cycle - Tracker & Sounds maintained consistent weekly revenue, hovering around $14K to $16K throughout the quarter. Downloads showed minor fluctuations, starting at 1.9K and ending with a peak of 2.2K in the last week of December. Active users saw a gradual decline, from 45.5K at the start of the quarter to 41.3K at the end.
Reframe: Drink Less & Thrive exhibited a dynamic revenue pattern, starting at $9.4K, peaking at $15.5K in mid-November, and ending at $8.4K in the last week of December. Downloads fluctuated similarly, beginning at 1.7K, dipping mid-quarter, and rising again to 1.9K by the end. Active users remained relatively stable, closing the quarter with 9.6K users.
Breeze: Mental Health showed consistent weekly revenue, ranging from $9.3K to $11.5K, with notable peaks in early and mid-December. Downloads saw a significant increase towards the end of the quarter, starting at 2.3K and surging to 6K in the final week. Active users also experienced a spike, ending the quarter at 11.9K.
These insights provide a comprehensive view of how the top wellness apps performed on iOS in Australia during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
